01 — Ecommerce · Fashion & Lifestyle
Shades of You
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An expressive online store for handcrafted clothing, with collections for every shade, shape, and occasion.
- Shopify·
- Storefront Design·
- Responsive Development
My contribution
Full website build.
What it is
An online fashion store for Shades of You, bringing handcrafted ethnic wear, everyday pieces, and festive collections into one shopping experience.
The idea
Give the clothing room to tell its story, while making it easy to find the right piece by category, collection, or occasion.
Design direction
Warm neutrals, generous photography, and editorial typography put the fabrics and their colours at the centre of the page.
Interaction
Shoppers can explore seasonal collections, browse bestsellers, and move from a product to their cart. Sizing, customisation, delivery, and returns information support the shopping journey.
Technical implementation
A complete Shopify storefront build, bringing the homepage, collection browsing, product pages, and cart together in a responsive website.
